ABOUT Joy Avedesian

Joy Avedesian, a proven and tenacious sales development expert, has developed top-tier producers and teams with innovation, energy, and unwavering commitment around the globe in her two decades of sales leadership. 


MOTIVATIONAL Speaking

best sales development expert

Joy Avedesian’s motivational keynotes and private workshops inspire and empower teams with actionable strategies and real-world insights. With decades of sales leadership and a proven track record of developing top-tier producers, Joy’s dynamic presentations aim to increase efficiency. Elevate your team’s performance by booking Joy Avedesian for your next event.

EDUCATION and Early Career

Joy got her bachelor’s in criminology, law and society from the University of California Irvine (UCI). As her collegiate resume included a Big West Championship playing soccer, her academic accomplishments culminated with a White House Internship during the Clinton Administration as the chosen NCAA Division I scholar-athlete in the Executive Office of the President in 1999, working closely with 4-Star General and Purple Heart recipient Barry McCaffrey in the Office of National Drug Control Policy on the importance keeping performance-enhancing drugs out of sports, from collegiate fields to the Olympic arenas. Working with athletes such as Carl Lewis and Edwin Moses, Joy testified in front of the late Senator John McCain, among others.

Joy Avedesian education

SALES Experience

sales development expert

Joy’s sales effectiveness started in 2000 with a for-profit arm of Kaplan Inc., selling supplementary education to families in California. Joy eventually moved to Las Vegas, Nevada and became the top sales manager for Marriott international. In 2009, Joy joined the world of wealth management and broke impact records with Northwestern Mutual, and became a General Agent with MassMutual in Denver in 2020. Life’s way of training led Joy to become a financial advisor and registered principal in financial services, allowing her to do the things she most enjoys: working with people, excelling in business, and enjoying the rewards life has to offer.

Accomplishments

2022 – 2023 Maxwell Leadership Certified Team Member

2022 “Best Year Ever” Award in 100-Year History

2022 General Agent Gold Bowl Chairman’s Trophy Award

2021 General Agent Silver Bowl Chairman’s Trophy Award

2021 UCI Lauds & Laurels – Distinguished Alumna, Outstanding Alumna Athlete

2019 Mass Mutual Women’s Advisory Board

2019 Orange County Business Journal, Women in Business Award Nominee

2018 Management Council Gold Bowl Achievement

2018 Field Leadership Development Leader

2018 Mass Mutual Women’s Advisory Board Leader

Non-Profit Involvement

2023 – 2024 Broken Shovels Farm Sanctuary – Volunteer

2021 – 2023 Society for Orphaned Armenian Relief (SOAR) Rocky Mountain Chapter President

2019 – 2021 Tocqueville Society Member, Presidents Circle Member, United Way

2016 – 2020 UCI Alumni Association – Board of Directors

2016 – 2020 Deans Leadership Society – Member

2016 – 2018 Spread the Word Nevada, Board of Directors

2016 – 2017 Paul Merage Center for Investment and Wealth Management, Advisory Board Member

2013 – 2015 Executive Committee and Project Funding Committee – Women’s Leadership Council, United Way